The E and X models cater to a broad spectrum of game-improvement players

BATAVIA, Illinois (Feb. 18, 2025) – Today, Tour Edge introduced their all-new Hot Launch 525 Series, a groundbreaking line of game-improvement golf clubs designed to elevate the performance of golfers demanding distance and forgiveness. 

Available at retail starting March 1, 2025, the Hot Launch 525 Series introduces the game- changing X-range for the first time in the brand’s best-selling Hot Launch family.

The Hot Launch 525 Series has been meticulously crafted with a focus on enhancing both the aesthetics and performance of the clubs. Drawing from Tour Edge’s proven Exotics technology and innovations, the series offers a new level of performance for golfers seeking more distance, forgiveness, and ease of play.

The Hot Launch 525 Series consists of two distinct ranges: the X-range and the E-range, each designed to meet specific player needs through advanced driver, fairway, hybrid, iron,and wedge designs.

X-range: Super-Game-Improvement clubs with anti-slice offset designs and extremely low CG positions, featuring ultra-shallow faces that promote easy launch and consistent playability.

E-range: Premium Game-Improvement clubs inspired by Exotics technology, offering class-leading MOI and enhanced forgiveness, power, and accuracy.

This marks a new era for Hot Launch, with our best-feeling and best-looking performance-enhancement clubs we’ve ever produced, said David Glod, Founder and CEO of Tour Edge.

“The X-range offers golfers a new ‘X-factor’ to boost their game with cutting-edge SGI innovations, while the E-range is the highest-level of GI with a perfect balance of distance and forgiveness in more traditional shapes.”

Custom Fitting: The Hot Launch 525 Series will be available for expert custom fitting at over 1,500 authorized fitting locations. Additionally, Tour Edge offers an industry-leading 48-hour expedited shipping program for custom orders within the continental U.S.

“Offering the opportunity to get custom fit for GI and SGI golf clubs makes perfect sense for today’s game. The players utilizing this category stand to benefit the most from a proper fitting,” said Glod. “When you combine the correct specs for your swing with the performance-enhancing features of the 525 designs, you will realize improvements in all facets of your game.”

Pricing

Drivers: $249.99 (X and E)

Fairway Metals: $169.99 (X and E)

Hybrids: $149.99 (X and E)

Irons: $89.99 (X525), $79.99 (E525)

Wedges: $89.99 (X525) $79.99 (E525)

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