DAYTONA BEACH, Fla. (Jan. 24, 2025) – The LPGA announced today the FIR HILLS SERI PAK Championship, scheduled to take place at Palos Verdes Golf Club from March 20-23, 2025, will not be held as originally planned.
Cancelling the event on its current date was unavoidable due to the event underwriter failing to fulfill any portion of its payment obligations to the LPGA Tour for the 2024 and 2025 events. The LPGA will work with our committed title partner, FIR HILLS, and LPGA legend Seri Pak as well as all other stakeholders to explore available options for rescheduling the event once this matter is resolved with the underwriter.
“We are deeply disappointed to announce this year’s FIR HILLS SERI PAK Championship will not go forward in March,” said Interim LPGA Commissioner Liz Moore. “We apologize for the impact this has on our players, as well as on our fans, partners and volunteers. We also want to express our heartfelt gratitude to the staff and members at Palos Verdes Golf Club, Palos Verdes Estates, and tournament operator, Outlyr, for their exceptional partnership and hospitality. It is our intention to return to Palos Verdes in the future to host title sponsor, FIR HILLS, once again alongside these great partners. We remain dedicated to bringing this event back to our schedule to honor the incredible legacy of Seri Pak, who has been a wonderful ambassador for the game and this event.”
About the LPGA
The Ladies Professional Golf Association (LPGA) is the world’s premier women’s professional golf organization. Created in 1950 by 13 pioneering female Founders, the LPGA, whose Members now represent nearly 40 countries, is the longest-standing professional women’s sports organization. Through the LPGA Tour, the Epson Tour, the LPGA Professionals, and a joint venture with the Ladies European Tour, the LPGA provides female professionals the opportunity to pursue their dreams in the game of golf at the highest level. In addition to its professional tours and teaching accreditation programs, the LPGA features a fully integrated Foundation, which provides best-in-class programming for female golfers through its junior golf programming, and its LPGA Amateurs division, which offers its members playing and learning opportunities around the world. The LPGA aims to use its unique platform to inspire, transform and advance opportunities for girls and women, on and off the golf course.
Follow the LPGA online at www.LPGA.com and download its mobile apps on Apple or Google Play. Join the social conversation on Facebook, X (formerly known as Twitter), Instagram and YouTube.
About the LPGA Tour
The LPGA Tour is the world’s leading competitive destination for the best female professional golfers in the world. The Tour hosts more than 32 annual events across 12 countries for over 200 athletes, awarding total prize funds exceeding $129 million and reaching television audiences in more than 220 countries. Follow the LPGA Tour on its U.S. television home, Golf Channel.
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