| -This collaboration provides Swing Control with both brand and product awareness- |
| MONTRĖAL, CA. – MARCH 19, 2024 – Swing Control, manufacturer of high-performance golf-centric apparel which works beautifully on and off the course, is excited to announce the company has partnered with The More Confident Golf Experience (MCGE). A unique and empowering hands-on golf school that educates women on golf rules, course behavior, and essential golf mindset strategies to play great. MCGE focuses on the most critical confidence-building areas of a golfer’s game. It’s held on the range and the course in cooperation with a golf course or country club. The half-day immersive experience teaches golfers how to overcome distractions, remain calm and focused under pressure, avoid penalties, and navigate complex rules scenarios, leading to better performance and more enjoyment. The More Confident Golf Experience was created by Marcela Smith, director of Girlfriends Guide to Golf, and Dr. Shannon Reece, a sports psychologist and founder of Training for Optimal Performance. “We’re thrilled with this sponsorship opportunity. The program embodies our target customer and provides us additional exposure to green grass retailers,” said Swing Control Brand Manager Josh Mark. “And, as the 2024 MCGE apparel sponsor, both Marcela and Shannon will be wearing Swing Control, exclusively, at all of the MCGE events.” Marcela Smith, Director of Girlfriends Guide To Golf, is passionate about helping women gain confidence on the golf course and feel more welcome in the sport. She has earned an Advanced Rules Certification from the USGA and teaches the rules at country clubs and resorts throughout the United States and abroad.  Dr Shannon Reece, sports psychologist, host of the She Talks Birdie Podcast, and founder of Training For Optimal Performance, teaches golfers the simple mental strategies they need to play consistently from tee to green. She received her M.Ed. and Ph.D. from the University of Virginia under the guidance of Dr. Bob Rotella. For more information on MCGE, please visit https://moreconfidentgolfexperience.com website.  About Swing Control Swing Control is an international golf apparel and lifestyle brand with headquarters in Montréal, Canada. Its origins evolved from a lifelong love of golf combined with a fierce passion for fashion. The founders who manufactured women’s clothing in the late seventies and eighties observed that there was a real need in golf for performance-ready gear that was also fashionable and sophisticated, so in 2009 the company evolved into Swing Control. The Swing Control motto, “Where fashion meets function” describes the golf lifestyle apparel line perfectly. The company focus is in hitting that perfect balance between fashion and function at the core of every collection. For more information, please visit the Swing Control website at www.swingcontrol.com. |
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