Long-Term Sponsorship Will See Global Distribution of Golf Apparel and Accessories Available to Fans Starting This Summer
West Palm Beach, FL – Fireballs GCTorque GC, and Stinger GC today announced LIV Golf’s first multi-team partnership deal with Stuburt as the British apparel brand becomes the exclusive on-course apparel partner for all three teams. The multi-year partnership will bring custom team branded golf apparel products and accessories to fans across the world via online and global retail locations beginning Summer 2024. The Stuburt design teams worked closely with each team Captain (Sergio Garcia, Joaquin Niemann, Louis Oosthuizen) to produce a complete on-course apparel collection for each of the three LIV Golf teams. The designs for each team are bespoke and incorporate the team’s DNA, featuring their logos and unique brand accents throughout. The partnership will produce team-specific men’s polos, pants, travel kit clothing, rain gear, lifestyle apparel, and various accessories.

“The ability to co-design and infuse our team DNA into the Stuburt products was key to ensuring our fans were wearing our heart on their sleeve,” said Fireballs GC Captain Sergio Garcia. “Stuburt has been an incredible partner throughout this process as we have developed our very first apparel line, and we can’t wait to see fans in our gear repping Fireballs GC across the world.”

“We want our fans to feel closer to us, and this partnership will allow them to do that when we release our on-course kits this summer,” says Torque GC Captain and 2024 Mayakoba and Jeddah Individual Champion, Joaquin Niemann. “As the Latin American team, we have fans in Mexico, Chile, Colombia and all across Central and South America, so this is a very exciting opportunity for Torque to continue building its global brand presence.

”Each team will have at least seven different colorway options and the gear will also be worn by player caddies and made available for children. Items from each of the team’s Stuburt collection will be available to purchase at LIV events, online from www.stuburt.com and through select global retail partners starting this summer.

“When choosing an apparel partner, it was very important for us to choose a company that was able to deliver to our fans in South Africa,” says Stinger GC Captain, Louis Oosthuizen. “As the only LIV Golf team representing the continent of Africa, Stuburt’s global distribution allows our fans to proudly represent who they are.”

A mainstay in the golf industry for decades, Stuburt’s investment in three international teams coupled with its pre-existing global distribution platform is a testament to LIV Golf growing the game at the global level.

“Stuburt has an incredible heritage, and we are delighted to be building on that as we announce these partnerships today,” said Stuburt’s Managing Director, Graeme Stevens. “Over the last two years, we have implemented a growth strategy for the Stuburt brand that has enabled us to reach this point and see our products worn by some of the best players in the world. Their response to the product range has been fantastic and their input has been incredibly valuable.  We are excited to see how these partnerships develop over the coming years and look forward to introducing golf fans around the world to our brand and product range.”

For more information on the partnership please visit https://stuburt.com/pages/stuburt-x-liv-golf


About Stuburt

Stuburt is a British brand with Major winning credentials. Designed in Manchester and London, the Stuburt brand began life in 1860 as a shoe brand launched by British shoemaker Stubbs and Burt.  The company went on to design luxury footwear and develop specialist footwear for Yachting (1928), Ice skating (1946), Soccer (1966 England World Cup squad wore Stuburt) and Golf (1980). 

Stuburt has been worn by many leading Tour players including Louis Oosthuizen, Darren Clarke and Graeme McDowell – the latter 2 winning Majors wearing the Stuburt brand.  In 2024 Stuburt became the first apparel brand to work with multiple LIV Tour Teams with The Fireballs, Stingers and Torque teams wearing bespoke apparel collections.

To find out more or view our collections, visit www.stuburt.com or find us on Instagram @stuburtgolf and Facebook @stuburtuk.


About Fireballs GC

One of two Latin American franchises among the 13-team LIV Golf League, Fireballs GC is captained by Ryder Cup legend and 2017 Masters Champion, Sergio Garcia, who is joined by teammates Abraham Ancer, David Puig, and Eugenio Chacarra.

About Torque GC

The South American LIV Golf team with a passion towards growing the game across the regions of Mexico, Chile, and Colombia. Led by Captain and 2024 Mayakoba and Jeddah Individual Champion, Joaquin Niemann, the Torque GC roster is rounded out by newcomer Carlos Ortiz, and mainstays Sebastian Munoz and Mito Pereira.

About Stinger GC

Home to two major championships, the LIV Golf team representing the continent of Africa is no stranger to winning at the highest level. Led by Captain and Open Champion Louis Oosthuizen, the all-South African squad is filled up by Masters Champion Charl Schwartzel, Branden Grace, and Dean Burmester.

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