Tour Edge Announces Hot Launch 524 Series Loaded with Tech from Tour-winning Exotics Line

Hot Launch 524 to lead industry in expanding custom fitting to every golfer with new Game-Improvement designs for every player type

Tour Edge, the pound for pound industry leader in performance and innovation, introduces their new Hot Launch 524 Series of golf clubs that will be available at retail starting March 1, 2024.

Tour Edge is cascading key innovations from their tour-preferred Exotics brand into the Hot Launch 524 Series, including Ridgeback, Diamond Face VFT, RyzerSole and VIBRCOR technologies.

They have also based the shaping of the C range (Competition Spec) directly from their award-winning Exotics designs.

All six metals in the series will feature Tour Edge’s Ridgeback crown technology, the popular innovation that has become the calling card for the last few Exotics releases.

“This is by far the most tech we have put into the Hot Launch line up and almost all of it comes directly from our ultra-premium Exotics designs,” said Tour Edge founder and President David Glod. “Our goal is to bring Hot Launch to the highest possible level in game improvement and extreme improvement designs. They feature the specs and the playing characteristics that the vast majority of golfers are going to benefit the most from.”

A major emphasis is being placed on custom fitting and fast delivery with the 524 series, which no one else in the industry is concentrating on for Game-Improvement and Super-Game-Improvement designs.

Hot Launch 524 Series mobile fitting bags will be available in over 1500 authorized fitting locations.

“Our focus is to provide something that no one else is offering: the ability to get fit into golf clubs featuring the latest in innovation designed to help the average golfer make this rough and tough game easier to play,” said Glod. “Prices keep rising and rising in our industry, so to offer something with this much tech and with this much game-changing technology, it’s easy to see why Hot Launch 524 will lead the way as the #1 custom fitting value in golf.”

Tour Edge will immediately implement its 48-hour shipping program with any Hot Launch 524 custom order. Any custom order from an authorized Tour Edge fitter will be put into the 48-hour shipping protocol. The custom order will be hand built at Tour Edge’s world headquarters in Batavia, Illinois and will ship within 48-hours for all orders placed in the continental United States.

The 524 series offers two distinct ranges, the E524 and C524. They are designed to cover both ends of the Game-Improvement and Super-Game-Improvement club categories in separate driver, fairway, hybrid, iron, and wedge designs.

Both the Extreme (E) and Competition (C) ranges are designed to produce different playing characteristics targeting a specific player looking for game-enhancing qualities.

• The E range are Extreme Spec Super-Game-Improvement clubs that boast an extremely low Center of Gravity (CG), super-shallow faces, and offset designs designed to get the ball launching in the air with ease.
• The C range features premium Competition Spec Game-Improvement designs with a higher Moment of Inertia (MOI) in classically shaped clubs that sit square at address, while providing the ability to launch the ball with added forgiveness and power.

The 524 series is the 8th iteration of the best-selling Hot Launch line. Each iteration has raised the standard of excellence for mid-tier price point golf clubs in the golf industry.

Retail prices will be $249.99 for both the E and C drivers, $169.99 for both E and C fairway metals and $149.99 for the E and C hybrids. The C524 Irons and C524 Wedges will sell for $79.99 per iron, while the E524 Irons and E524 Wedges will retail for $99.99 per iron.