The Ben Hogan Golf Equipment Company. What can I say about them? It was roughly three years ago when one of the most iconic names in golf returned to the game where it belongs. That first year of re-emerging saw it’s launch right before the PGA Merchandise Show. It was an exciting year as the brand unveiled their Ft. Worth 15 irons and TK wedges (named after then Owner and CEO Terry Koehler). The excitement that surrounded their booth at Demo Day was impossible not to notice and for good reason. The irons were exquisite and they performed nearly as well as they looked.

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Photo Credit: Ben Hogan Golf Equipment Company

The following year Ben Hogan Golf Equipment Company brought out new irons called the PTx irons. They were an easier set to hit that allowed for easy blending of a set. More forgiveness, a wider sole and my favorite feature the cameo of Ben Hogan himself on the backside of the head. The same year they also released the VKTR hybrids and these clubs I really enjoyed swinging. It’s important to note that because at the time I hated hybrids. But the following year things got very quiet. Honestly, if I would have had the means I would have been carrying a set of VKTR hybrids, Ft. Worth 15 and PTx  combo set and TK wedges. I liked them that much.

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For the longest time I’ve been confused as to whether the brand was alive or dead. I’ve seen some presence of social media channels which includes but not limited to offering reduced prices on their iron sets. But then I received this press release and they have me guessing again.

The brand has announced that they’ve signed PGA Tour veteran J.J. Henry to an endorsement deal. Henry is starting his 500th event on Tour this weekend in Maui at the Sony Open. Congratulations J.J.! Below is the press release.

Ben Hogan Golf Equipment Company Enters into Endorsement Agreement with PGA TOUR Professional J.J.Henry

 

This newly reached arrangement is in alignment with

J.J. Henry’s 500th PGA TOUR event

FORT WORTH, Texas, January 9, 2018 — Ben Hogan Golf Equipment Company, LLC, manufacturer of premium golf clubs and golf bags, announced today that PGA TOUR Professional J.J. Henry has signed an endorsement deal with the Company. Henry had played with Ben Hogan Golf Equipment earlier in his career, and will now play an integral part in the re-establishment of the iconic brand.

This partnership with Henry is a likely alliance. He embraces many of the same characteristics Mr. Hogan embodied including: honesty, integrity, preparation and hard work. Thus illustrated with his 500th PGA TOUR event. In addition, Henry resides in Fort Worth, Texas and will help the ‘new’ Ben Hogan Golf Equipment Company with product development as well as provide strategic counsel.

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Photo Credit: golf.com

Henry will play a variety of Ben Hogan Golf Equipment. At the onset of the 2018 PGA TOUR season he will playing PTx mid and short irons …“The most technically advanced Hogan irons ever.” He will also use a variety of extremely playable, easy-to-hit, Ft. Worth Hi-Utility Irons. Henry will also carry a Ben Hogan Golf Equipment staff bag.

Ben Hogan staffer, Henry, has enjoyed a long and successful PGA TOUR career which will be celebrated this week at The Sony Open in Hawaii. He will be playing in his 500th PGA Tour event which is a historical milestone for Henry and the PGA TOUR. This will be an incredible feat.

“We congratulate Henry on his outstanding accomplishment,” said Scott White, President and CEO, Ben Hogan Golf. “He has always been a solid ball-striker and appreciates the craftsmanship and performance benefits of our award-winning clubs, which he has won tournaments with in the past. We are thrilled to partner with Henry again and look forward to having him as a brand ambassador on our team.”

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Photo Credit: pgatour.com

About J.J. Henry:

J.J. Henry is one of the most personable, captivating players on the PGA TOUR. A Connecticut native with a ‘Texas Gentleman’ attitude, J.J. is one of only 3 American-born PGA TOUR players to finish inside the Top-125 (earning Tour status) since 2001. As a three-time PGA TOUR Champion (2015 Barracuda Championship, 2012 Reno Tahoe Open, 2006 Buick Championship) and 2006 US Ryder Cup team member, J.J.’s consistent performance and personality make him one of the most sought after personalities in professional golf.

In addition to his superb performance on the course, J.J. is extremely proud of what he has accomplished off the course and in the community. Over the past 7 years his mission to support the healthcare and well-being of kids through tangible projects has raised over $1,000,000 for local charities.

About Ben Hogan Golf Equipment Company:

Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan’s reputation of innovation, performance and classical designs. The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953. The Company offers their premium products online at http://www.benhogangolf.com exclusively. By eliminating the retail “middleman”, the Company’s cost structure is minimized and consumers are able to purchase high-quality golf equipment at factory-direct prices. To learn more about Ben Hogan Golf, please visit www.benhogangolf.com.

 

 

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